Coinbase has officially expanded beyond digital assets, launching stock and exchange traded fund trading for all U.S. customers as part of its broader strategy to become what it calls an everything exchange. The move marks a significant shift for one of the world’s largest cryptocurrency platforms as it deepens integration with traditional financial markets.
The rollout enables users to buy and sell U.S. listed stocks and ETFs directly within the Coinbase platform, alongside cryptocurrencies. Trading will operate 24 hours a day, five days a week, and will be offered commission free. Customers can fund their accounts using U.S. dollars or USDC, and fractional shares will be available starting at one dollar, lowering the barrier to entry for retail investors.
The expansion builds on Coinbase’s previously announced multi asset strategy unveiled in late 2025. Earlier this month, the company also introduced a prediction markets feature, allowing users to trade on real world event outcomes. By combining crypto, equities, ETFs, and event contracts within one ecosystem, Coinbase is positioning itself as a comprehensive digital trading hub.
The move places Coinbase in more direct competition with retail brokerage platforms such as Robinhood, which has been expanding its cryptocurrency offerings in recent years. As traditional brokers integrate more digital asset services, crypto native firms are responding by adding equities and other legacy financial products.
Industry analysts suggest the diversification could help Coinbase reduce its historical reliance on cryptocurrency trading volumes, which have tended to fluctuate with bitcoin price cycles. Both Coinbase and Robinhood shares have faced pressure this year amid broader digital asset weakness. By broadening its revenue base to include stock and ETF trading, Coinbase may create a more balanced business model that appeals to investors seeking stability beyond crypto market volatility.
To support the equities launch, Coinbase entered into a partnership with Yahoo Finance. The integration allows users researching stocks on Yahoo Finance to seamlessly transition to executing trades on Coinbase. In addition, Yahoo Finance will display real time trading data sourced directly from Coinbase within its platform.
For clearing, custody, and execution services, Coinbase is working with Apex Fintech Solutions, a firm that provides infrastructure support for numerous brokerage platforms. The company has also indicated plans to expand 24 hour weekday trading coverage to additional stocks in the months ahead.
Looking forward, Coinbase has expressed interest in offering tokenized equities that would operate on blockchain networks, potentially enabling extended or continuous trading windows. While regulatory clarity will remain a key factor in such developments, the company’s latest expansion underscores the accelerating convergence between crypto platforms and traditional financial markets.
