Crypto exchange Bybit has relaunched its platform in the United Kingdom, restoring services after a two year absence that followed the introduction of stricter financial promotion rules by the Financial Conduct Authority. The renewed UK offering provides access to spot trading and peer to peer services, with more than one hundred trading pairs supported through the exchange’s global liquidity and operational systems. The company said the relaunch is structured specifically to meet UK regulatory standards, reflecting changes made since its 2023 exit when new marketing requirements made continued operations impractical. Bybit’s return comes as crypto ownership in the UK continues to expand, with recent consumer research indicating that millions of adults now hold digital assets and that centralized exchanges remain the primary entry point for participation in the market.
The company stated that its UK operations are designed to comply with local anti money laundering and know your customer standards, while financial promotions are approved through an arrangement with an FCA authorised firm. This structure allows Bybit to market its services in the UK while aligning with regulatory expectations around transparency and consumer protection. The exchange said its initial product lineup is focused on core trading functionality, giving users flexibility in how they access and manage digital assets. Bybit has positioned the UK relaunch as a response to sustained demand for regulated access to crypto markets, emphasizing reliability and operational clarity as key priorities. The firm added that the framework reflects lessons learned during its earlier suspension and is intended to support long term engagement rather than rapid expansion.
Bybit’s return highlights how crypto firms are adapting to tighter regulatory environments by reengineering market entry strategies rather than withdrawing permanently. The FCA’s financial promotion rules, introduced to improve accuracy and reduce misleading advertising, prompted several major exchanges to reassess their UK presence, with some opting to pause services while exploring compliant pathways. Bybit has indicated that it plans to gradually introduce additional products tailored to UK users, while maintaining clear disclosures that crypto services are not covered by traditional investor protection schemes. The relaunch underscores the UK’s evolving role as a regulated digital asset market, where participation is possible but increasingly shaped by formal compliance structures. As regulators continue to refine oversight, the success of such relaunches may influence how other global exchanges approach re entry into tightly governed financial jurisdictions.
